Keep in touch with site visitors and boost loyalty

websitebuilder • July 16, 2025

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

July 16, 2025
At SM Marketing, we understand the unique challenges non-profits face in expanding their donor base, increasing revenue, and managing effective fundraising campaigns. With nearly 30 years of experience in direct marketing, we specialize in delivering data-driven solutions that empower organizations to achieve their mission while driving measurable results. Trust us to help you unlock the full potential of your fundraising efforts and drive meaningful change for your cause. One example of our impact can be seen in our work with a prominent public health movement organization. In just six months, we increased their year-over-year revenue by 95%, expanded their donor base, and streamlined their operations, allowing their team to focus on their core mission. This success story is just one of many, illustrating how our comprehensive approach to strategic planning and campaign optimization supports sustained growth for our clients. To further support your organization, we are offering a complimentary program analysis for first-time clients. This analysis will help identify key areas for growth and provide actionable insights into optimizing your fundraising efforts across direct mail and digital channels. Let SM Marketing manage the complexities of your fundraising programs, allowing you to focus on what matters most—your mission. To explore how we can support your organization’s growth and impact, we invite you to schedule a consultation with us today. Sincerely, SM Marketing Team
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Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.